Ross
Pfenning
Content design is my craft. AI tooling is how I make it scale.
About me
A short intro
What I do
I use empathy, words, and systems thinking to solve problems – for users and teammates.
Background
Graduating from copywriting to content strategy and design, I am defining what it means to be a content engineer.
My approach
Collaboration delivers the best results. I partner with designers and engineers to build frictionless experiences.
Career
Lead Content Designer
2023–Now
Sr. Content Designer
2022–2023
Digital Experience Strategist
2019–2022
Content Strategist
2016–2019
Projects
AI Showcase
Selected tools that demonstrate my content engineering abilities.
See examples of my UX writing and Content Design work.