Ross
Pfenning
Content design is my craft. AI tooling is how I make it scale.
About me
A short intro
What I do
I use empathy, words, and systems thinking to solve problems – for users and teammates.
Background
Graduating from copywriting to content strategy and design, I am defining what it means to be a content engineer.
My approach
Collaboration delivers the best results. I partner with designers and engineers to build frictionless experiences.
Career
Lead Content Designer
2023 - Now
Sr. Content Designer
2022 - 2023
Digital Experience Strategist
2019 - 2022
Content Strategist
2016 - 2019
Projects
AI Showcase
Selected tools that demonstrate my content engineering abilities.
See examples of my UX writing and Content Design work.


